With no slowdown in sight, the fitness industry is projected to reach a revenue of 435 billion by 2028. Add to that a growth rate of 173% year over year since 2020, and suddenly… business is booming!
Now why do I tell you this? Well, because with any booming industry, comes the usual cast of shady characters and unscrupulous individuals, where in this case are your drug-addicted superheroes, psychotic life coaches (and trainers), and slick snake oil salesmen being introduced to your life. All of them telling you what you want to hear – all in the hopes of building up your self-esteem and worth, while tearing through your bank account of all disposable income. And to think I am the felon.